Social Media and Social Marketing have become an important part of most internet marketing campaigns. Their popularity has grown considerably over the past five years in West Africa, particularly in Ghana and Nigeria, creating a huge marketing opportunity for those who take advantage of this new form of advertising. For those who understand social media, it can be a powerful tool for both gaining and retaining clients.
Online communities such as Facebook, Twitter, Google+ and Pinterest have redefined marketers’ customer engagement strategies. Never in the history of business have organizations been given such invaluable insights into consumer behavior and interests all through the power of social media. These insights equip marketers to make data-driven and research-backed business decisions and ultimately generate greater revenue for their businesses.
Through our cutting edge technologies we are able to monitor your brand’s online reputation by mining social signals and converting them into actionable insights. Take control of your brand image online as you discover the who, what, when, where and why of online conversations surrounding your brand. Not only do you get to understand what is being said about your brand through our social media marketing efforts but you are also able to ascertain the sentiments behind these conversations and compare them to what is being said about your competitors.